By comprehending KIA's brand philosophy and target consumers, design CMF concepts for an all-electric vehicle, KIA Concept EV9.

CMF Design | Material Study | Brand Research

This project has no direct affiliation with the brand KIA.

Joy for Reason

KIA DESIGN PHILOSOPHY

“ OPPOSITES UNITED helps us stand out of the crowd and heralds a new era as Kia adapts to the changing world around us. ”

Bold for Nature

Technology for Life

Power to Progress

Tension for Serenity

The all-new, All-electric Kia EV9

Concept EV9 reimagines what an all-electric vehicle can be. Featuring 3rd row capability, a solar panel built into the hood, and an interior made from sustainable materials, the EV9 fuses the bold SUV attitude with the credentials of an EV.

benchmarking2 50%.png
benchmarking3 50%.png
benchmarking1 50%.png

Target Buyer

Practicality | trans-seasonal | balance

Discover unexpected joy in your daily routine, where a simple change unlocks delightful surprises at every turn.

Wind Buildbook

Sport Buildbook

Enrich | Serenity | vitality

Escape the city and embrace the power of warm sunlight and prosperous land. Feel rejuvenated, and ignite your creativity.

GT-Line Buildbook

This project has no direct affiliation with the brand KIA.

Bold | Liberation | Confidence

Experience the liberating power of driving through the city under the peaceful night sky. Let go of all stress and feel freedom like never before. Be bold and confident.

<

>